Did You Know...

...that according to the buy-side, investor relations can have as much as a 25% impact on a company’s valuation? In our most recent study of the buy-side, we uncovered that portfolio managers and buy-side analysts attribute a premium of 10% of a company’s valuation to good investor communications and a discount of 15% to bad investor communications.

Custom Projects

While a good portion of our work revolves around the relationships between public companies and their investor audiences, we continue to apply our marketing research methodologies to help organizations develop a deeper understanding of the investment community.

Clients such as Nasdaq OMX Group, US Chamber of Commerce, Standard & Poor's, Moody's, ADP, National Investor Relations Institute and the Securities Industry Association have used our research to test receptivity toward product introductions, validity of new marketing concepts and messaging strategies aimed at the investment community. Many other firms (consultants, specialist firms, investment banks and public relations firms) have helped their clients through our offerings.

The common theme for all of our clients is that they sought objective guidance from an organization that understood the many dynamics of the investment community.

More Information:

If you are interested in learning more about Custom Projects, please call Barbara Sullivan, Director of Marketing at (203) 635-4383 or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it .